PERFORMANCE VIDEO NETWORK
Self-serve CTV gets you views. Performance video gets you revenue.
Anyone can get you on every screen. We make every screen work as one. The Performance Video Network is one team and one system running YouTube, CTV, linear TV, and social together, connecting audience intelligence, media execution, and business outcomes in real time. Boutique agility with enterprise accountability.
We built what the rest of the
industry promised.
A connected Performance Video Network that does what no one else can: move budget to what's working, in real time, across every screen, and hold it all accountable to revenue.
Every screen, one system
Your customer moves between YouTube, CTV, linear, social, and search. We run all five as one, so a win on one screen compounds across the rest.
Precise audience intelligence
We build the audience before we pick the channel. Your targeting sharpens the longer you run.
Measured in revenue
In a world where every dollar has to work, we make sure it happens.
High impact performance creative
Creative decides most of your performance. We build our own and swap in fresh versions before fatigue drains your results.
Boutique attention, enterprise scale
A platform can't own your outcome. A specialist can. You work directly with senior strategists who connect every screen into one plan.
HOW IT WORKS
The BMG360 Performance Video Network™
Enter at any layer and graduate as your data and proof compound. Same infrastructure underneath, so every step builds on the last.
LAYER 1 • AUDIENCE-FIRST ACTIVATION
PrecisionCTV™
Audience-first CTV activation
Your first-party data driving every impression on premium streaming.
LAYER 2 — IDENTITY-RESOLVED MEASUREMENT
SignalCTV™
Cross-device, household-level CTV
Know which households actually converted, across every device they use.
LAYER 3 — FULL FUNNEL PERFORMANCE
PerformerVideo™
Omnichannel video performance
Every screen moving as one system, budget and creative optimized in real time.
- Precision
- Signal
- Performer
EVERY CYCLE MAKES THE NEXT ONE SMARTER
Launching CTV is easy. Proving ROI is not.
CTV ad spend topped $30B in 2026, yet fragmentation is advertisers' #1 concern, only 10% of stacks are fully connected, and 40% still can’t measure CTV ROI accurately. Self-serve platforms didn’t solve the problem.
What a dashboard leaves to you
- Audience strategy, beyond basic demographics
- Creative volume to beat fatigue and feed the algorithm
- Connecting a TV exposure to a call, lead, or sale
- Moving budget across channels as signals change
- Interpreting it all toward a real business outcome
What the Performance Video Network owns
- Audience architecture before any channel is bought
- CaptivateAI360: thousands of on-brand variations in minutes
- Household-level attribution, not inference
- Agentic budget movement across CTV, social, search, linear
- Senior strategists owning the outcome — partner-led
Views vs Revenue
Capability | Self-Serve CTV Platforms | Holding-co / AOR | BMG360 PVN |
|---|---|---|---|
Launch Speed | Fast | Slow | Fast |
Audience architecture before inventory | On you | Partial | Built-in |
Creative volume | On you | Slow | Thousands / minutes (Captivator360) |
Household-level attribution | View-through | Varies | Identity-resolved |
Cross-channel budget orchestration | Platform-bound | Siloed | Agentic + partner led |
Senior strategy ownership | Self-serve | Maybe | Yes |
Most video strategies stop at reach, ours stops at revenue
Layer 1
Delivery
Did it actually run? Impressions, reach, and pacing verified, not assumed.
Layer 2
Audience
Did it reach the right households? Resolved to real households, not demographic proxies.
Layer 3
Engagement
Did it move anyone? Site visits, search lift, and inbound calls tied back to exposure.
Layer 4
Performance
Did it drive action? Calls, leads, & purchases connected to the households that saw the ad, not last-click guesses.
Layer 5
Business Impact
Did it make money? Revenue, ROAS, CAC, and LTV, the only scoreboard that matters.
PROOF OVER PROMISES
Performance video, proven in market.
Real results across Medicare, home services, and direct-response verticals
More calls — Insurance
Scaled calls and cut cost
CTV scaled calls and cut cost-per-call
A CTV-led Medicare Advantage program grew consumer-initiated calls 168% while lowering cost-per-call by 15%.
Revenue growth — Home services
5x revenue
While holding cost-per-lead flat
A home services brand grew revenue 5x holding cost-per-lead nearly flat using our Performance Video Network.
Of national Medicare TV spend
20% TV share
TV success for a top Medicare carrier
#1 Medicare Advantage TV buyer reaching 20% of national spend from zero through call-to-call attribution.
